"The PURPLE COW Theory"
Purple Cow - History:
"Purple Cow" has 3 distinct histories:
Gelett Burgess's 1895 The Nonsense Poem
Milka Chocolate's 1972 Branding Mascot
Seth Godin's 2003 Marketing Theory
In business, who coined the expression "Purple Cow" and what significance it brings in?
Purple Cow is a term coined by marketing genius Seth Godin which states a concept that revolutionizes the way businesses can distinguish themselves by being truly amazing or attention-grabbing or out of the ordinary.
His inspirational marketing book published in 2003 gives emphasis for businesses on creating a remarkable idea, innovative products or service that differentiates them from their competitors.
The "Purple Cow" theory is based on a simple analogy: If you're driving past a field of ordinary brown cows, you quickly become bored and stop paying attention. However, spotting a purple-colored cow would immediately capture your attention and make you stop and talk about it.
The concept in a business point of view suggests that a Purple Cow cow which grabs most of the attention among a regular herd of cows, likewise the products naturally should stand out from the competition. It highlights the necessity of being unique and extraordinary in a crowded market, rather being the same old, boring or traditional one.
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- History info courtesy: 🌐 Google
